Visual Hierarchy for landing page

Hierarchy is an important principle of design that helps display your content in a clear and effective manner. Visual hierarchy is important for landing page because it helps guide the user ’ s eye to the most important information first . With a well - crafted visual hierarchy , viewers are directed to the most important information on the page which may include product offerings , opt - in forms , contact information , pricing , and more . This helps to increase user engagement and guide them through the process of making an informed decision about the product or service featured on the page . Visual hierarchy helps to prioritize and structure content , making landing pages easier to scan and use .